In addition, Beesley and Fildes benefit from the Dakea Online Toolkit, which provides vital sales support. This features downloadable Dakea product graphics, including logos, pictures, and banners, tailored to increasing brand awareness, which can be hosted on the merchant’s website. In addition, the Dakea Online Toolkit also contains various electronic product pricing sheets, alongside guidance on how to optimize content and generate traffic to both Dakea and the merchant’s own websites, to help drive sales.
Ian commented on the Dakea products, adding:
“With an impressive 20-year guarantee, free
installation accessories such as the insulation
foam collar and the underfelt foil collar, we’re
really excited about selling Dakea products.
As part of its comfort accessories range, we’ve
also been able to utilize Dakea Venetian blinds
to accompany Ultima roof windows.”
One of the key products in Dakea’s range is its Ultima roof window. Utilising innovative technology, it can reduce external noise 50% more effectively than standard roof windows. Ultima significantly mutes impact sounds such as rain or hail and external sounds including traffic. Featuring comfort glass technology, the unit also shields against ultraviolet (UV) light and is capable of reflecting 95% of harmful UV rays. Thanks to two low emission double-action layers, Ultima is also engineered to ensure properties remain cool during the summer and retain warmth during winter time - reducing household energy bills as well as protect furniture and interiors from fading. In addition, its Titan Glass glazing also makes it maintenance-free and provides a higher level of protection against heavy impact or glass breakage than that of a standard window.
Ian continued: “We’ve had a lot of the Ultima roof windows in stock and since stocking the range, we’ve had a 15-20 per cent increase in sales of roof windows. With a quick next day delivery time alongside its series of innovative noise and structural benefits, Ultima has so many great attributes that it’s an easy sell to customers across all our branches.” Furthermore, with forthcoming technical training scheduled for Beesley and Fildes staff - including using online training tools such as the Dakea Academy - Ian remains highly optimistic his staff members will continue to build on their incredibly positive relationship with Dakea and its impressive product range to enable further business growth. A strong collaboration between merchant and manufacturer has benefits for all parties. A well-informed merchant team will be better placed to recommend the right product, installers receive the best advice based on full and in-depth knowledge and this in turn improves the satisfaction of the merchant’s customer base and helps grow the business.
