Case studies


Dakea is working closely with Stormspell, providing a range of sales and technical support to drive sales of its roof window products. Established in 1999, Stormspell supplies top-quality roofing supplies and materials to its large customer base – a mixture of both the trade and general public. With branches in both Southport and the Maghull area of Liverpool, the merchant is able to supply to the whole of the North West. An important part of Dakea’s strategy is to ensure that its merchant partners, including Stormspell, are consistently kept updated with the most recent marketing and point of sales materials.

“Dakea always provides us with quirky, eye-catching marketing materials, outside of the norm,” - says Gareth Hughes, Branch Manager for Stormspell. “For example, they’ve sent us branded signs that hang from the roof of the store, that read, “Took ages to hang this sign. Luckily Dakea windows are quick to install.” – things like that make our customers laugh and take notice. We’ve had plenty of attention from not just our client base, but other manufacturers’ representatives have also praised the merchandising and how it’s laid out.

Selling roof windows for smart professionals

“Dakea keeps us updated consistently – and the area sales manager, Christopher Phillips has visited the branch several times to check we have everything we need. The merchandise also comes with the benefit of being really easy to display with Dakea’s guidance – which is important when we’re so busy.” Gareth says the merchandising has led to more enquiries about the Dakea brand and products – which regularly results in a sale. Stormspell’s most popular selling window is the Better Safe window, which provides excellent energy conservation performance, safety and comfort. “As roofing specialists, customers frequently come to us for advice so making sure our team has extensive product knowledge is important. Dakea has provided us with online training on its products and we were also able to receive training on the Dakea demonstration truck during its roadshow across the UK.

Strong sales with Dakea's support

“The online training provided a degree of flexibility to allow our staff to fit it in around the normal operation of the branch. This was then supplemented with hands on training when the Dakea truck visited us back in 2017.” “Dakea’s technical team is always available to help with customer queries, such as when we had to source a flashing kit for an unusual tile. This level of support, the impressive merchandising and the quality of the Dakea products, has meant a positive impact on the sales of the products. We are happy to observe a continuous growth in sales.” Christopher Phillips, Area Sales Manager for Dakea said, “We value our merchants, as they are the first point of contact for the majority of our client base. Stormspell is a very reputable merchant and we supply a package of support and technical knowhow to ensure they can confidently talk about the product and help drive sales. “Once the product is sold, our support does not end there – we offer comprehensive customer support throughout the supply chain, to give merchants and end users complete peace of mind.”

Selling roof windows for smart professionals mini

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